Ventures · In development
Common Ground Grow Co.
A modern barn-building company. Not a metaphor I reached for — a description of the job. Communities used to raise the things a household couldn't build alone. I think food is one of those things again.
Why it exists
I started it because I wanted to trust our food again — to know where it came from, what went into it, and to enjoy putting it on the table for my family's health. With two young boys and a grocery bill climbing by the week, too much of what we eat is a mystery.
Growing up, my grandparents — and later my Dad — had a massive garden. Eight years ago I finally built my own. Year one was tomatoes and basil; each season added berries, orchard fruit, and row crops, and with them an understanding of how much food a small piece of land can truly produce. Before long we had more than we could eat. The care packages I dropped at friends' doors came back as the same message, every time: the best they'd ever had.
One evening in mid-August, harvest bins at my feet, the question landed: if this helped me personally, financially, and emotionally, why couldn't it do the same for more people?
What it is
Design, build, grow, give. The company designs and builds outdoor growing systems — raised beds engineered to last rather than to look good for one season — and then stays with the household through the part where most people quit: the first year, when nothing is intuitive yet and one bad month convinces you that you can't do this.
The decision filter is four lines, and it kills more ideas than it approves. Strengthen community. Build something essential. Transfer skill, not dependency. Scale locally before globally. The third one is the one that costs money — a business that succeeds by making customers competent is structurally worse at recurring revenue than one that doesn't. That's the trade, and I'd rather make it.
Marigold, and what it does
Marigold is the platform underneath. A customer sits down with a drag-and-drop bed designer, lays out their space, and the system does the rest of the arithmetic: materials, a bill of materials, a tax-inclusive quote, and a branded proposal — one pass, no spreadsheet, no back-and-forth over what a bed actually costs.
Around it sit the pieces that make a season survivable. Bed Map is the planning and sales view. The Patch is what the customer sees — their own beds, their own season. The Grow Shed is operations. Basil is the coach: the thing that tells you it's time, in your zone, for your beds, in plain language, before you've missed the window.
What's built, and what isn't
Built: the brand, in full. The bed designer through to a generated proposal. The plant knowledge base the coach reads from. A raised-bed corner bracket, engineered and drawn. And eight seasons of a real garden behind all of it — which is not a product, but it is the reason I trust any of the advice the system gives.
Not built: most of the rest. The operations side is staged rather than running. The coach knows more about tomatoes than it does about half the catalog. And the company is not open for business — the compliance work is what's gating the door, and I would rather be late than be sloppy about it.
There is no traction section on this page because there is no traction to report yet. A stats band reading zero installs advertises that you're new; a stats band with invented numbers is worse. When there's something real to say, it will say it.
Where it stands
In development, pre-launch, and moving. The public site is at commongroundgrow.co — that's where the company speaks for itself. This page is only here because people ask me what I'm building, and I'd rather answer honestly than be vague about it.
The garden that started it is still the test bed. Everything the company recommends gets run there first, on my own beds, at my own cost, before it goes to anybody else's yard. That's this →